
I don’t know if Reform UK MP Sarah Pochin has been to Scarborough, but she won’t like what was written in the sand.
Pochin is the MP for Runcorn. What Runcorn did to deserve her is a mystery. Only it isn’t really. She squeezed in by six votes – a perfect illustration of why voting matters.
Anyway, Pochin swallowed the poisoned pint with enthusiasm. Inhaled the noxious nicotine. Or indulged in whatever it is that Nigel Farage gets his MPs hooked on. Mabe it’s vin rage bought by the caseload. One sniff or sip, and they are addicted.

Pochin, above, has proved to be a quick learner. On being elected by six people, she filmed herself for her YouTube channel saying that Greenway Road in her constituency was riddled with crime and social unrest because of illegal immigrants. BBC North West Tonight sent a reporter to interview locals on the street who said that wasn’t true and it was a lovely place to live.
Now she’s gone on Talk TV and said: “It drives me mad when I see adverts full of black people, full of Asian people.” It does what? It you lived through the 1970s, you might think you’d suffered a bang to the head and gone back there.
Responding to a viewer who complained about the demographics of advertising, Pochin said: “It doesn’t reflect our society”, adding, “your average white person, average white family is… not represented any more”.
Advertising is a notoriously hard-headed, nay cynical, industry that uses tricks and artifice to sell us things we probably don’t need. The notion that advertising bosses would fill adverts with black or Asian faces just to adhere to imagined woke guidelines is just madness. No, it’s whatever works for them or their clients.
And their choices reflect the changing face of society. That’s why they don’t sell washing powder by featuring a family of Ku Klux clan members (“It really washes whiter”).
Once nearly all the faces in adverts were white. And outside of the ads comedians were relaxed about making racist jokes.
We all thought we’d moved on. Until Farage started dragging us back a vile mile. In those days there were mass marches against the National Front. If you want a reference, think Reform UK but without the darkly donated US millions, the slavishly devoted BBC, or wall-to-wall social media.
What Farage does is make racism seem acceptable while pretending he is doing nothing of the sort. And he always has a hissy fit if anyone suggests he or his party is racist.
He held a press conference the other day, and the one before that. He can’t help himself. And the papers and the BBC trundle along, knowing there’ll be a lazy headline to hand.
In this press conference he said his MP’s remarks about adverts had been ‘ugly’ but not ‘deliberately’ racist. Oh, yeah. Pull the other one, it’s got a racist joke on it.
You can look up what Farage said if you wish. But the pattern is now long established. Farage is asked if someone in his party might be a teensy bit racist and he splutters, “How very dare you”, or something equally preposterous.
It was taken out of context, he’ll say. The context being that they said something that was racist. The thing is, Nigel, we saw or heard the racist thing. We know it was racist. And we see what you’re doing. You may pretend to decry the racist thing, but the racist thing was already in the headlines by then. Nasty job done.
Actually, I’ve no idea if Nigel Farage is a racist. But he certainly knows how to attract them. How to stir them up.

Let’s hand over now to the veteran Tory grandee Michael Heseltine, above. At 92, he is making a comeback, according to the Times. He has harsh words for Nigel Farage and Reform, whose policies remind him of Oswald Mosley and Enoch Powell.
Never thought I’d say this, but hurrah for Hezza.
As for Keir Starmer, he woke up enough to accuse Pochin of ‘shocking racism’ and to criticise Farage for showing ‘no leadership’.
Well, yes. But one disappointment with this Labour government is the way it has stuck to Tory or Reform UK rules of engagement over migration. Squint and you’d be hard pushed to tell the difference. With such a large majority behind him, Starmer could have framed the whole debate differently. Instead he just carried on putting all the blame on the four per cent of migrants who arrive here by small boats.
I spotted the Scarborough beach photograph on Threads. In a sorry sign of the times, the positive comments below the post were undermined by Reform UK knuckleheads being rude and offensive. As is often the way, they had few or no followers and had barely posted.
Then again, they might not even exist. The Eastleigh News reported that Reform UK’s Hamble Valley branch posted a page with the headline: “Real people – not career politicians”. This was apparently taken down after it appeared that some of those real people in the photograph had been created using artificial intelligence.















